Let’s Go Racing: Colony Brands 100 is Tuesday

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Matt Kenseth Returns to MIS on June 17th

By John Wells

Looks like the weather is starting to heat up in south central Wisconsin, and so is the racing action on Wisconsin’s Fastest Half-Mile as the much anticipated Colony Brands 100 takes the green flag on Tuesday night, and someone is going to take home $5000 for the win

Matt Kenseth will be competing in the Colony Brands 100 against some of the top super late model drivers in the Midwest including his son Ross.  Many of our weekly super late model teams will be here along with some very talented drivers coming to chase down the big prize.  In addition to the super late models, the very competitive American Ethanol Super Trucks will also be part of the racing program.

The Colony Brands 100 will pay $5000 to win / $475 to start.  The Super Truck event will pay $500 to win / $200 to start.  Both of these races will count in the weekly point standings at MIS.

The pit gates open at 10:00 AM on Tuesday with beginning at Noon and continuing until 3:30 PM.  Qualifying is slated to begin at 4:00 PM with an on-track autograph session and live music from “Forgotten Highway” following qualifying.   Kenseth will not be available during the on-track autograph session due to a commitment to his fan club event.

The 15th annual Matt Kenseth Fan Club party will also be taking place on Tuesday at MIS.  A special ticket must be purchased through the Fan Club and includes a general admission grandstand ticket to the race, admission to the MKFC Party Tent, autograph session, question and answer session with Matt, food, drink, and lots of great door prizes including hot laps around Wisconsin’s Fastest Half-Mile in the MIS two seater driven by Matt.  Tickets are $50.00 per person and are only available through the Matt Kenseth Fan Club and are available to Fan Club members only.

There will also be events taking place on Monday during the day and evening.

On Monday the Matt Kenseth Fan Club will host an Open House at their Cambridge facility.  Matt will sign autographs for fans beginning at 3:00 PM.  Wristbands will be distributed at the store from 10:00 AM to 2:30 PM.  This event is free and open to the public.

An open practice session for the race teams will also take place at MIS on Monday night from 5:00 – 8:00 with $20.00 pit passes and free grandstand admission.

Adult tickets on Tuesday are $20.00 with Seniors (60+) and Students (12-17) at $18.00 with kids 11 and under $5.00.  Pit passes for drivers / teams are $35.00 with general public pit passes at $50.00.

Colony Brands is the title sponsor for this major event at MIS.  Colony Brands has been based out of Monroe, Wisconsin, for nearly 90 years and includes Swiss Colony, Seventh Avenue, RaceTeamGear.com, Ginny’s, Through the Country Door, Midnight Velvet, Montgomery Ward, Monroe and Main, Ashro. For more information check out their website at colonybrands.com.

Schedule of Events

Colony Brands 100

Madison International Speedway

Monday, June 16th

5:00 – 8:00 PM  Open Practice

Tuesday, June 17th

10:00 AM                        Pit Gates Open

Noon- 3:30 PM            Practice

4:00 PM                        Qualifying

5:00 PM                        On-Track Autographs plus live music by “Forgotten Highway”

7:15 PM                        Opening Ceremonies

7:30 PM                        Racing

                                    Super Late Model Dash sponsored by B and B Lawncare (8 Laps)

                                    Truck Heats (8 Laps)

                                    Super Late Model Heats (8 Laps)


                                    Truck Feature (30 Laps)

                                    Colony Brands 100

Rules:  Super Late Models (MIS Rules)  Four tire race…tires purchased at MIS


Colony Brands 100 Payout

Tuesday, June 17, 2014


Super Late Models

1-10:  $5000,  $3000, $1500, $1200, $900, $850, $800, $750, $700, $650

11-20:  $625, $600, $575,  $550, $525, $500, $475, $475, $475, $475

 21-beyond:  $450

 Super Trucks

$500 to win / $200 to start